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Organic Social Content and Ad Campaigns
At the Cronkite Agency I have learned how to create the right content for my client based on their audience. For tools I familiarized myself with Canva Pro and I learned how to choose the right products to promote based on client priorities.
Noggin Boss Spotify Ad
My team and I created a Spotify ad to highlight the Noggin Boss merchandise. These oversized hats are staples at sporting events and we wanted to promote the items using audio script creation. I designed this graphic on Canva which we A/B tested with a different image on Spotify. Our goal was to hit a .3% CTR which we did achieve.
Rivalry Week
Rivalry week was a great opportunity to boost fan engagement and make people aware of the merch ahead of the big game. Throughout this semester humor was a main component in our content to target college students. This reel followed a trend that was relevant during the time of this posting.
Sweater Weather
This reel was used to also bring humor to our content and promote the sweaters at the store as the weather dropped from 110 to 80 degrees in Arizona. I pitched the idea, filmed and edited the reel along with the cover.
Vaccari Boot Reel
The intent behind this reel was to promote a unique product at the store. The song was chosen to highlight the boot and this video received 99 shares which was the highest of the videos we posted. The share count helped us notice who exactly our target audience was and the data gave us context as to what the audience likes to see. I pitched the idea, filmed and edited this reel.
Blackout Reel
This video's purpose was to feature merchandise ahead of the blackout themed football game. The approach was to add more comedic timing with the videos we created. I helped film and edit this video.
Adidas Alpha Boost V2 Spotify Ad
This campaign was focused on driving clicks and site traffic for our client. We wanted to promote this new shoe that launched in the beginning of October. I designed the image on Canva Pro and my partner created the script to play with the ad.
"Another One" Maroon Reel
The goal of this video was to feature as many maroon products as possible ahead of the maroon ASU football game. In this video I was featured showing off the different shirt options the store had available.
Pinterest TailgateHER Ad Campaign
My team and I wanted to feature unique merchandise in the Sun Devil Campus Stores that competitors do not sell. We chose to promote the Champion TailgateHER line to market trendy football outfits to college women. I designed this graphic using Canva and was inspired by Pinterest boards.
ASU x Texas Merch
Our goal with the client was to reach a younger audience and for college students to be made aware of the Sun Devil Campus Stores. The client was selling exclusive ASU x Texas merch and to boost engagement I chose a trendy song like "Texas Hold 'Em" to serve younger audiences.
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